What do you gain access to when you link a YouTube channel to the advertiser in DV360?

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Linking a YouTube channel to the advertiser in DV360 grants access to earned metrics, such as shares and channel subscribers. This integration allows advertisers to gain insights into how well their content is performing organically on YouTube, not just through paid advertisements. By understanding these earned metrics, advertisers can better evaluate engagement, viewer interest, and overall effectiveness of their videos and campaigns on the platform.

This ability to analyze shares and subscriber growth is critical for optimizing content strategies and making informed decisions about future advertising and content creation, allowing advertisers to align their paid strategies with organic performance. This holistic view supports better targeting and more effective use of both organic and paid media resources.